Annotation 5 (71) – 2022

Batorshina Galia Dzhavdiatovna,

Associate Professor,

Department of Mass Communications and Media Business,

Financial University under the Government of the Russian Federation,

General Director of ART-ART LLC

Russia, Moscow

E-mail: batorshina@yandex.ru

DIGITAL TECHNOLOGIES IN AIC ON THE EXAMPLE OF THE ELECTRONIC PLATFORM OF ROSSELHOZBANK SVOE-RODNOE.RU

The article discusses digital technologies in the field of agro-industrial complex on the example of the ecosystem "Svoe" of JSC "Rosselkhozbank". An analytical assessment of the essence and function of digital technologies in the Russian agricultural industry is given using economic and statistical methods; identified problems that are an obstacle to the introduction of modern technologies; practical recommendations are given for informing a larger number of agribusiness companies about the resources of the Svoe ecosystem for their use in current activities. In recent years, digitalization processes in the industry have intensified, but have not yet reached the required level for more efficient business. Conclusions are drawn about the uneven nature of the implementation of digitalization processes at the enterprises of the industry; the need to reform the education system with the use of innovative developments in the training of specialists for agribusiness enterprises; the inevitability of improving rural areas to attract additional human resources to the industry. Despite the existence of the “Svoe” ecosystem of Rosselkhozbank for a short time, it is worth noting the huge benefit of the platform in solving many problems of its users.

Keywords: agriculture; agro-industrial complex; digitalization; information technology; digital transformation; ecosystem; marketplace; superapp.

Biryukov Alexander Nikolaevich,

Candidate of Technical Sciences, Associate Professor,

Donetsk National University of Economics and Trade

named after Mikhail Tugan-Baranovsky.

DPR, Donetsk

E-mail: biryukov.aleksandr22@inbox.ru

BUSINESS MODELING AT THE STAGE OF INTRODUCING INNOVATIVE TARGETING TECHNOLOGIES

Business modeling at the stage of introducing innovative targeting technologies serves to describe the basic principles for the creation, development and successful organization of a company's activities, the development of which will be successful and effective with the widespread use of innovative targeting technologies. The description of the business model includes nine blocks that reflect the logic of the company's actions aimed at making a profit. They cover four main areas of business: interaction with the consumer, offer, infrastructure, financial efficiency of the company. A business model is like a strategic plan that is brought to life through organizational structures, processes, and systems. For a correct understanding and development of a business model, external influence is proposed to be perceived as a kind of "space for design".

Keywords: business modeling, targeting, innovative technologies, business model, K50:BI service, widgets, communications, business interaction, marketing, targeted advertising.

Daneykin Yuri Viktorovich,

Candidate of Physical and Mathematical Sciences,

Vice-Rector for Educational Activities,

Associate Professor of the Department of Management Technologies,

Yaroslav the Wise Novgorod State University (NovSU)

Russia, Veliky Novgorod,

E-mail: yury.daneykin@novsu.ru

THE ROLE OF REGIONAL INNOVATION SYSTEMS IN THE DEVELOPMENT OF HIGH-TECH INDUSTRIES

The importance of creating and developing innovative systems at the meso-level is determined, since it is at this level that industrial complexes (clusters, technological industrial groups, etc.) are formed and developed with the aim of developing high-tech industries, achieving technological leadership as a result of the creation and production of high-tech products. When using the structural and functional typology of economic systems, ecosystem approach, mesoeconomics of network structures, the object, system, process and project components of the innovation ecosystem at the meso-level are identified, within which high-tech industrial complexes are formed and function. The concept of "high-tech industrial complex at the meso-level" is concretized. Recommendations have been developed for the optimal choice of areas of financing, support, stimulation, cooperation with different participants in the innovation process for companies with different models of innovative behavior.

Keywords: innovative systems, high-tech industries, high-tech industrial complex.

Efremenko Elena Vladimirovna,

Candidate of Economic Sciences, Associate Professor,

Head of the Department "Accounting and Audit"

Lugansk State University named after Vladimir Dahl.

LPR, Lugansk

E-mail: efre-elen@mail.ru

DIGITAL TECHNOLOGIES IN THE SYSTEM OF SERVICE PROMOTION IN THE CONTEXT OF STRUCTURAL TRANSFORMATIONS

Digital technologies in the system of service promotion in the context of structural transformations require detailed and thorough scientific research and the search for scientific solutions in improving the strategy for the development of digital technologies. The author has formed a model for the transformation of traditional marketing and digital marketing, while digital technologies are relevant and fertile ground for scientific research on the advantages and disadvantages of using technologies in servicing, in the service sector in various business sectors. The main types of SEO (a way to promote the object of a commercial transaction (Internet projects) to the top positions in the search results of advertising on the Internet, which is widely used in e-commerce, are identified, using a marketing approach to the implementation of commercial transactions.

In the Donetsk People's Republic, according to the Ministry of Economic Development, its own electronic trading platform has been launched and is functioning as its own open Internet resource. Its main functional purpose is to ensure interaction in a single information and trading space of many related parties, namely: product manufacturers, suppliers, intermediaries, contractors, customers from budgetary organizations.

Key words: digital technologies, service sector, Marketing 4.0, digital marketing, segmentation, diversification, convergence, internet marketing, virtual marketing, customer focus.

Igoshina Daria Romanovna,

Candidate of Economic Sciences,

Associate Professor of the Department of Economics

Vladimir branch of the Russian Academy of

National Economy and Public Administration

under the President of the Russian Federation.

Russia, Vladimir

E-mail: kachinceva.dr@mail.ru

ON THE SCALE OF THE DIGITAL ECONOMY

The article attempts to assess the scale of the digital economy by highlighting its basic structural elements. It is difficult to calculate the size of the digital economy using traditional methods (through the contribution to the gross domestic product). This is due to the fact that the boundaries of the digital economy, as well as its fundamental components, have not yet been determined. In addition, digital technologies are very deeply integrated into production processes, and it is quite difficult to separate them from traditional areas of activity. However, the outlines of the structural elements of the digital economy are beginning to emerge, which makes it possible to assess their scale and thus estimate the size of the digital economy.

Keywords: scale of the digital economy, digital data, digital technologies, digital infrastructure.

Mityakova Ekaterina Vladimirovna,

Assistant of the Department of Computer Science, MIREA -

Russian Technological University".

Russia, Moscow

E-mail: mityakova@mirea.ru

Mityakova Olga Igorevna,

Doctor of Economic Sciences, Professor,

Professor of the Department of Innovation Management

The Nizhny Novgorod State

Technical University named after R.E. Alekseev.

Russia, Nizhny Novgorod

E-mail: omityakova@list.ru

COMPREHENSIVE ASSESSMENT OF THE DYNAMICS OF THE DEVELOPMENT OF SCIENCE CITIES IN RUSSIA

The paper shows that in the research and production system of Russia, the proper development of science cities is an important factor in the country's innovative development. In order to evaluate innovative processes in this kind of administrative formations, the paper studies innovative processes in Russian technopolises. A review of various approaches to the study of the innovative activity of science cities is given. The article presents statistical data on their innovative development, shows the dynamics of the share of innovative products of technoroles in comparison with the average Russian level, shows the distribution of innovation costs by type of activity and by sources of financing, and gives indicators of the effectiveness of innovative activities. The paper provides an analysis of compliance with the requirements established by federal legislation for technopolises, an analysis of the individual indicators of science cities in 2020 is given. Based on the analysis, it was concluded that at the present stage of development, all technopolises of the country have reached the required threshold values ​​for indicators of compliance with science cities established by federal law.

Key words: innovative development, innovative activity, science city, technopolis.

Trifonov Ivan Vladimirovich,

Doctor of Technical Sciences,

Professor of the Department of Management and Innovation

Financial University under the Government of the Russian Federation.

Russia, Moscow

E-mail: IVTrifonov@fa.ru

Akindinova Daria Alekseevna,

Student

Financial University under the Government of the Russian Federation.

Russia, Moscow

E-mail: ya.dariaakindinova@yandex.ru

APPLICATION OF INNOVATIVE BLOCKCHAIN TECHNOLOGY IN THE PROCESS OF SUPPLY CHAIN MANAGEMENT

This article discusses the main directions for the development of supply chain management processes in companies from the point of view of the application of innovative blockchain technology. The article reveals the content of the concept of innovative blockchain technology, supply chain management systems, and also considers an example of the practical use of this technology. The main characteristics of the blockchain, features of supply chain management, technological advantages and risks of implementing the technology are disclosed. The relevance of the study is due to the increasing level of digitalization, the desire of companies to minimize costs, increase performance indicators and improve the processes of obtaining, processing and storing information. The increased level of competition in the modern world is forcing companies to introduce innovative technologies and use blockchain as a means to increase market share and company profits.

Keywords: blockchain, supply chain management, digitalization, interaction of network participants, globalization.

Kharitonov Dmitry Viktorovich,

Doctor of Sciences in Technology,

Deputy Director of the Research and Production Complex for production activities –

Head of the workshop, ONPP «Technologya» named after A.G. Romashin

Russia, Obninsk

E-mail: haritonovdv1978@gmail.com

DEVELOPMENT OF A METHODOLOGICAL APPROACH TO FORMING A DATABASE AND ASSESSING THE EFFICIENCY OF INNOVATIONS IN THE DEFENSE INDUSTRY

The article is devoted to the actual problem of finding a methodological approach to the formation of a database and evaluation of the effectiveness of innovations in the defense industry. It is proposed to form a database for assessing the processes of development and implementation of innovations in the defense industry based on the all-Russian classifier of types of economic activity with the subsequent classification of enterprises into high-tech, medium-tech and science-intensive. A 2.3-fold increase in innovative activity in enterprises of science-intensive types of activities of the defense industry, a 1.7-fold increase in scientific activity of enterprises in medium-tech industries of the defense industry, and a slight increase in the high-tech sector were revealed. The results of innovative activity are formed, which characterize the investment of scientific developments, the innovative activity of organizations, and the production of innovative products. An analysis of the parameters using statistical data processing made it possible to identify certain trends in the dynamics of the share of internal costs for research and development in the defense industry, the activity of enterprises in introducing innovations, and the effectiveness of the development and implementation of innovations in the defense industry. The results obtained can be used in the development of strategic documents, state and corporate programs for the innovative development of enterprises of the defense complex of the Russian Federation.

Keywords: efficiency of innovations, database, defense industry, analysis methodology, science-intensive industries, medium-tech industries, high-tech industries, level of innovation activity.

Gamova Ekaterina Evgenievna,

Candidate of Economic Sciences, Associate Professor

Department of Finance, Economics and Organization of Production

Volga State University of Technology.

Russia, Yoshkar-Ola

Е-mail: gamovaee@volgatech.net

Rodionova Elena Vitalievna,

Candidate of Economic Sciences, Associate Professor

Department of Finance, Economics and Organization of Production

Volga State University of Technology.

Russia, Yoshkar-Ola

Е-mail: rodionovaev@volgatech.net

IMPLEMENTATION OF SUPPORT FOR SMALL AND MEDIUM-SIZED BUSINESSES AND INDIVIDUAL ENTREPRENEURIAL INITIATIVESIN MARI EL REPUBLIC

The article discusses the implementation and support measures for small and medium-sized businesses (SMEs) and individual entrepreneurial initiatives (IEE) in the Republic of Mari El, implemented through regional projects, the purpose of which is to increase the number of citizens employed in small and medium-sized businesses and private entrepreneurship. The analysis of business support models, volumes and sources of financing of regional projects is presented. Directions for increasing the effectiveness of the implementation of measures to support small and medium-sized businesses and individual entrepreneurial initiatives at the regional level are proposed.

Key words: small and medium-sized businesses, individual entrepreneurial initiative, self-employed citizens, business acceleration, entrepreneurial initiative support.

Grigorieva Elena Alexandrovna,

Candidate of Economic Sciences, Associate Professor

Department of Finance

Orenburg State University.

Russia, Orenburg

E-mail: qela@list.ru

DEVELOPMENT OF A SYSTEM OF INDICATORS FOR ASSESSING THE EFFICIENCY OF ACTIVITIES OF ENTERTAINMENT INDUSTRY ORGANIZATIONS

A modern leader focused on business development seeks to find effective management tools that will take the company to a higher level. He brings something of his own to the management accounting system, trying to ensure transparency in the work and timeliness of the response of the management team. The continuous development and improvement of tools and systems of indicators for evaluating the performance of companies and their divisions indicates the relevance of this issue in the field of business and science.

Key words: performance appraisal, entertainment business processes.

Gutko Ekaterina Yurievna,

Senior Lecturer

Lugansk State University named after Vladimir Dahl.

LPR, Lugansk

E-mail: katerina.gutko@internet.ru

INVESTMENT ATTRACTIVENESS OF THE TERRITORIES AND ITS ROLE IN THE DEVELOPMENT OF THE INVESTMENT STRATEGY FOR THEIR DEVELOPMENT

The article determines that the formation of an investment strategy is complex, which is determined by investment policy and current trends that are taking place in society. The formation of an investment strategy for the development of territories in the Lugansk People's Republic and its implementation will allow a systematic approach to the problems that have arisen, will ensure the transition from an incremental type of behavior in to a strategically aimed at forming the investment attractiveness of the territories. The directions of forming the investment attractiveness of the territories are determined and its role in the development of the investment strategy for the development of the territories is determined.

Key words: investment strategy, development of territories, investment attractiveness, investments, infrastructure, municipalities, investment policy, state.

Kozhukalova Oksana Yurievna,

Candidate of Economic Sciences, Associate Professor

Department of Economic Theory and Management

Moscow Pedagogical State University.

Russia, Moscow

E-mail: kozhukalova_o@mail.ru

BUSINESS PROCESSES OF ORGANIZATIONS IN THE CONDITIONS OF THE KNOWLEDGE ECONOMY

The article includes material devoted to the development of the author's concept aimed at solving the issues of assessing the quality of business processes by organizations with a focus on the use of human capital, which is the primary factor in their activities, regardless of social formation due to its fundamental role in the structure of productive forces. The purpose of the study is related to the creation of resulting indicators that allow in a complex to assess the quality of their business processes, which include similar factor indicators that systematically complement each other in a single correlation dependence. The objectives of the study are based on the explanation and definition of a formalized procedure for constructing factor indicators that affect the resulting indicators of the quality of business processes in the knowledge economy, formed through a direct and indirect relationship between profit and expenditure on the consumption of human capital for each of its groups and in the aggregate. The tasks were solved by the method of chain substitutions, which ensure the concordance of these factorial indicators in interaction with the studied resulting indicators.

Keywords: business processes, organizations, knowledge economy, human capital, entrepreneurship.

Melnik Margarita Viktorovna,

Doctor of Economic Sciences, Professor,

Professor of the Audit and Corporate Reporting Department

Financial University under the Government of the Russian Federation

Russia, Moscow

E-mail: mmargarita@fa.ru

Velikhanov Marat Tahirovich,

Master’s degree student

Financial University under the government of the Russian Federation

Russia, Moscow

E-mail: maratgb@bk.ru

CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR ACHIEVING SUSTAINABLE DEVELOPMENT

The study carried out a definitional analysis of the concepts of "corporate social responsibility" and "sustainable development", considered the levels of implementation of corporate social responsibility within the framework of sustainable development, noted the importance of socially-oriented organizations for achieving sustainable development. As part of the analysis of international scientific papers, models of interaction between organizations, the state and society were presented. The author's model of levels of corporate social responsibility and sustainable development is presented.

Keywords: corporate social responsibility; sustainable development; state regulation; social policy.

Milkova Olga Ivanovna

Candidate of Economic Sciences, Associate Professor

Department of Finance, Economics and Organization of Production

Volga State University of Technology.

Russia, Yoshkar-Ola

E-mail: MilkovaOI@volgatech.net

PROSPECTS FOR THE INTRODUCTION OF LEAN MANUFACTURING AT ENTERPRISES IN THE CONTEXT OF THE TRANSFORMATIONAL ECONOMY OF RUSSIA

The article considers the possibility of using lean production in the context of the transformation of the Russian economy. A classification of the problems of implementing the concept of lean production in enterprises is presented. A model for the transformation of an enterprise in the implementation of lean manufacturing using the "Structure-behavior-result" paradigm has been developed. A modified classification of management functions is proposed, taking into account the prevention of threats to the sustainable functioning of lean production.

Keywords: lean manufacturing, «Structure-behavior-result» paradigm, production system.

Noskov Vladimir Anatolievich,

Doctor of Economic Sciences,

Professor of the Department of World Economy

Samara State Economic University.

Russia, Samara

E-mail: noskov1962@inbox.ru

Khilov Dmitry Vladimirovich,

Postgraduate

Department of World Economy

Samara State Economic University.

Russia, Samara

E-mail: Dvx383@gmail.com

Nekrasov Vadim Vladislavovich,

Postgraduate

Department of World Economy

Samara State Economic University.

Russia, Samara

E-mail: novaventusrus@gmail.com

CONSEQUENCES OF THE GLOBAL PROCESSES OF INTEGRATION OF RUSSIA AND COUNTRIES OF THE AFRICAN UNION

The article is devoted to understanding the state of integration processes in Russia and the countries of the African Union in the system of modern world economic relations in order to develop possible models for the development of Russian-African economic relations. An analysis is made of possible options for integration both at the level of individual countries and within the framework of promising sectors of bilateral cooperation, as well as an assessment of the impact of the integration of Russia and Africa on the world economy. Recommendations are given for the Ministry of Industry of the Russian Federation, Russian exporters and importers.

Key words: characteristic features of modern world economic processes; the results of the first summit "Russia-Africa"; prospects for the integration of Russia and the countries of the African Union; ranking the states of the African Union in terms of their prospects for integration with Russia.

Pogodina Tatyana Vitalievna,

Doctor of Economic Sciences,

Professor of the Department of Financial and Investment Management

Financial University under the Government of the Russian Federation.

Russia, Moscow

E-mail: pogodina15@yandex.ru

SCENARIOS OF TECHNOLOGICAL DEVELOPMENT AND THEIR INVESTMENT SUPPORT IN RUSSIA

The article deals with the problems and prospects of innovation and technological development. The key trends of investment activity in the 2000s in Russia have been identified. It is noted that investment activity is most actively carried out in medium-tech industries. A comparative analysis of technological development scenarios was carried out and the advantages of technological development focused on achieving leadership in the leading scientific and technical sectors of the economy and fundamental research were determined. The conclusion is drawn that the effective operation of companies depends not only on the size and structure of investments, but also on how reliably the investors themselves foresee the prospects for the development and implementation of projects.

Key words: technological leadership, investment processes, global competitiveness, project risks.

Polukhina Anna Nikolaevna,

Doctor of Economic Sciences,

Professor of the Department of Service and Tourism

Volga State University of Technology.

Russia, Yoshkar-Ola

E-mail: Poluhinaan@volgatech.net

PROSPECTS FOR SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REGIONS OF RUSSIA

The article presents an analysis of the methodological approaches of Russian researchers within the framework of the concept of sustainable tourism development. The emphasis is on works prepared and published during the covid pandemic and the post-pandemic period. A brief analysis of modern regulatory documents defining the state policy in the field of tourism was also carried out: the Tourism and Hospitality Industry Research Center and the Action Plan for the implementation of the tourism development strategy in the Russian Federation for the period up to 2035. Based on the results of research by NAFI, VTsIOM and the Department of Service and Tourism Volgatech, promising directions for the development of regional tourism have been identified, which are correlated with the activities stated in the Plan for the Implementation of Tourism Development Strategies in the Russian Federation until 2035, which is an indicative fact testifying to the importance of the research carried out for the development of the regional tourism sector.

Key words: tourism and hospitality, national project, coronacrisis pandemic, sustainable development concept, regional economy.

Poryadina IrinaValerievna

Candidate of Economic Sciences

Associate Professor of the Department of Economics,

Management and Entrepreneurship

International Banking Institute named after Anatoly Sobchak

Russia, St. Petersburg

E-mail: poryadinasibir@mail.ru

ORGANIZATION OF SMALL ENTERPRISE MANAGEMENT

The article discusses the organization of small business management from the standpoint of the management system, which should be focused on the result. In a small business management organization, it is necessary to take into account the levels of management based on the organizational structure, which allows you to make the right decisions for the business. The author focuses on the factors influencing the organization of small business management, approaches and methods of management. The purpose of the study is to systematize information to determine the elements of managing a small business in modern economic conditions. On the basis of the conducted research, it is shown how it is possible to improve the management system of small enterprises so that they are competitive in the market.

Keywords: small business; management; methods; analysis; result.

Potekhina Elena Nikolaevna,

Candidate of Economic Sciences,

Associate Professor of the Department of Economic Theory

Volga State University of Technology.

Russia, Yoshkar-Ola

E-mail: vilor@mail.ru

DEVELOPMENT OF LOGISTIC INSTRUMENTS OF ECONOMIC POLICY TO ENSURE THE UNITY OF THE SPATIAL ORGANIZATION OF THE ECONOMY

The article is devoted to the study of the relationship between the logistics policy of the country's economic development and the provision of a single economic space. The goal is to determine the significance of the development of logistical instruments of economic policy in ensuring the unity of the spatial organization of the economy. The definition of the unity of the economic space as a single infrastructure for the functioning of the economy for all subjects of the Russian Federation is given. The importance of developing logistics tools for economic policy (financing the expansion of transport routes, improving the quality of highways, investing in the development of innovations in the field of logistics) was emphasized. One of the most important logistics tools is the development of innovations in the logistics sector. On the basis of the studied theory, an analysis of the effectiveness of the use of logistical instruments of economic policy was carried out on the example of the Volga Federal District (VFD). The effectiveness of the policy has an impact on the formation of a single economic space in the Volga Federal District, since the movement of goods and services is carried out along the transport routes of universal single use, which are expanding annually, ensuring the growth of the region's economy.

Key words: common economic space, logistics systems, logistics tools of economic policy, innovations in the logistics industry, transport routes.

Soldatov Alexey Alexandrovich,

Senior Lecturer of the Department "Service"

Nizhny Novgorod State Engineering and Economic University.

Russia, Knyaginino

E-mail: a.a.soldatov@list.ru

Generalov Ivan Georgievich,

Candidate of Economic Sciences, Associate Professor of the Department "Service"

Nizhny Novgorod State Engineering and Economic University.

Russia, Knyaginino

E-mail: ivan.generalov.91@bk.ru

Zavivaev Sergey Nikolaevich,

Candidate of Veterinary Sciences,

Associate Professor of the Department of Technical and Biological Systems

Nizhny Novgorod State Engineering and Economic University.

Russia, Knyaginino

E-mail: szavivaiev@bk.ru

MODEL OF MANAGEMENT OF SUSTAINABLE DEVELOPMENT OF AGRICULTURE AND RURAL TERRITORY OF THE REGION

The article deals with the problems associated with the management of sustainable development of rural areas and agricultural production. The planning system for sustainable development of rural areas developed by the authors, the scheme of interaction between the management of sustainable development of rural areas, the main processes for managing the sustainable development of rural areas together form a model for managing the sustainable development of agriculture and rural areas of the region, the use of which will increase the effectiveness of measures aimed at ensuring sustainable development.

Key words: region, rural area, agriculture, agricultural production, sustainable development, sustainability.

Tereshina Vlada Valerievna,

Candidate of Economic Sciences, Associate Professor

Department of Accounting, Taxes and Economic Security

Volga State University of Technology.

Russia, Yoshkar-Ola;

Associate Professor of the Department of Informatics

Russian technological university.

Russia, Moscow

E-mail: teryoshina@mirea.ru

INFORMATION TECHNOLOGY METHODS IN ECONOMY AND MANAGEMENT

The article considers the relationship between information technology, economics and management. The key elements of the information technology method are: technical means, management tools and organizational and methodological support. A classification of technical means is proposed, an information transformation algorithm is compiled, and options for transforming information properties are formulated.

Key words: information, information technologies, technical means, control means, organizational and methodological support.

Trifonov Ivan Vladimirovich

Doctor of Technical Sciences,

Professor of the Department of Management and Innovation

Financial University under the Government of the Russian Federation.

Russia, Moscow

E-mail: IVTrifonov@fa.ru

Shchadnykh Anna Andreevna,

Student

Financial University under the Government of the Russian Federation.

Russia, Moscow

E-mail: anna.schadnych@yandex.ru

USING A PROCESS-ORIENTED APPROACH IN LOGISTICS MANAGEMENT

Currently, all issues related to the use of a process-oriented approach in logistics management are very relevant. To remain competitive in the market in the face of active internal and external changes, it is necessary to manage not only a set of individual functions, but also the business processes of the organization. The article analyzes the concept of a process approach, considers its structure, use in logistics management, and also presents the objects of identification of a process-oriented approach and identifies its main goal.

Key words: management, performance, process approach, logistics, business process, quality, logistics system.

Khairullin Ramil Kamilevich,

Doctor of Economic Sciences,

Associate Professor of the Department of Economics and Management in Sports

Volga State University of Physical Culture, Sports and Tourism.

Russia, Kazan

E-mail: hrk69@mail.ru

Khairullina Albina Javdatovna,

Candidate of Economic Sciences,

Head of the Department of Economics and Management in Sports

Volga State University of Physical Culture, Sports and Tourism.

Russia, Kazan

E-mail: zavkafeus@mail.ru

Borisova Elena Sergeevna,

Head of the legal department

Ministry of Education and Science

Republic of Tatarstan.

Russia, Kazan

E-mail: Borisova.E@tatar.ru

CONCESSION AGREEMENTS FOR THE CONSTRUCTION OF NEW SCHOOLS AND THEIR IMPACT ON THE LEVEL OF SOCIO-ECONOMIC DEVELOPMENT OF THE REPUBLIC OF TATARSTAN

The article discusses the features of the application of the concession model for financing the construction of schools in the Republic of Tatarstan, proposes criteria for making a decision on the construction of an educational organization, taking into account a large number of factors, re-odizes the main risks of the participants in the concession agreement according to the stages of supporting the concession agreement for the construction of an educational institution.

Key words: education, school infrastructure, concession agreements, school construction, concession financing model, factors, risks.

Chumachenko Galina Valerievna,

Candidate of Economic Sciences, Associate Professor

Lugansk State University named after Vladimir Dahl.

LPR, Lugansk

E-mail: rekruting2022@inbox.ru

TRENDS IN THE DEVELOPMENT OF STAFF MARKETING AS A BASIS FOR FORMING THE COMPANY'S STRATEGIC POTENTIAL

The main goal of personnel marketing, as the basis for the formation of the company's strategic potential, is to provide the necessary quantity, quality and qualifications of human resources. The article presents the characteristics of personnel marketing, describes the development trends of personnel marketing, taking into account the structure of changes in the market for goods and services, presents a business model for the development of personnel marketing as the basis for the formation of the strategic potential of the company. Application of the author's recommendations will give the following advantages: formation of the external attractiveness of the company as an employer; the ability of the employer to meet the expectations of its staff; formation of the attractiveness of the company as an employer, the image and brand of the company, the company.

Key words: personnel marketing, strategic potential, companies, goods and services market, business model, image, brand, brand pentagram, development strategy, marketing mix.

Vakhrushev Dmitry Stanislavovich,

Doctor of Economic Sciences,

Professor of the Department of Finance and Credit

Yaroslavl State University named after P.G. Demidov.

Russia, Yaroslavl

E-mail: boxer204@mail.ru

Sokolova Daria Vladimirovna,

Master’s degree student

Yaroslavl State University named after P.G. Demidov.

Russia, Yaroslavl

E-mail: darasokolova24415@gmail.com

FOREIGN EXPERIENCE OF INTERACTION BETWEEN BANKS AND INSURANCE COMPANIES

Interaction between banks and insurance companies is a promising area of ​​development both for the financial intermediaries themselves and for the financial market as a whole. Such cooperation leads to the development of the insurance and banking market, to an increase in the quality of customer service and the emergence of new products that meet the needs of the population. The article considers the interaction of insurance companies and banks in foreign practice, which originated at the end of the 20th century in France and then spread to many countries of the world. The result of the interaction was the emergence of the term "bank insurance", the meaning of which expanded with the development of relations. The analysis of foreign experience makes it possible to identify the strengths and weaknesses of bancassurance in order to further build better relations between banks and insurance companies in Russia, to specify the benefits of bancassurance for banks and insurance companies. Particular attention is paid to the study of legal regulation of relations between banks and insurance companies in foreign countries. It is concluded that it is necessary to build adequate models of interaction between banks and insurance companies, including in the context of ensuring regulation that meets the requirements of the financial market.

Keywords: commercial banks, insurance companies, interaction, bank insurance, foreign experience, forms of interaction.

Ivashkevich Tatyana Vladimirovna,

Candidate of Economic Sciences, Associate Professor,

Director of the Omsk branch of the

Financial University under the Government of the Russian Federation.

Russia, Omsk

E-mail: TIvashkevich@fa.ru

Savrasova Daria Valerievna,

Senior Lecturer of the Department "Finance and Accounting"

Omsk branch of the Financial University under the Government of the Russian Federation.

Russia, Omsk

E-mail: Dasha18111988@mail.ru

RUSSIAN SECURITIES MARKET: PROBLEMS AND WAYS TO SOLVE THEM THROUGH THE MAJOR EXCHANGE PLAYERS

The article analyzes the activities of PJSC Sberbank as a participant in the securities market, identifies problems in the development of the securities market in Russia and provides recommendations for improving the activities of PJSC Sberbank as a participant in the securities market. The purpose of this article is to develop measures in the activities of PJSC Sberbank aimed at stabilizing the Russian financial market. The authors of the article came to the conclusion that in order to improve the activities of PJSC Sberbank as a significant participant in the securities market, it is necessary to determine targets for the value of securities based on the arithmetic average return of the S&P 500; calculate the optimal leverage; choose a time strategy for trading currency derivatives; develop smart ETF models based on Asian securities.

Key words: PJSC Sberbank, securities market, securities, exchange-traded funds (ETFs).

Leonov Mikhail Vitalievich,

Candidate of Economic Sciences, Associate Professor,

Head of the Department "Software"

Izhevsk State Technical University. M.T. Kalashnikov.

Russia, Izhevsk

E-mail: leonov@istu.ru

ASSESSMENT OF THE INVESTMENT ATTRACTIVENESS OF THE COMPLEX PRODUCT OF THE BANKING ECOSYSTEM

To assess the investment attractiveness of a complex product of the banking system, the conceptual apparatus used in the study of economic projects can be fully applied. The criterion for the investment attractiveness of a complex product is the expected increase in the value of a commercial bank. The author summarizes the existing methods for assessing investment attractiveness in relation to the ecosystem model of banking in the context of digitalization of the economy. Systematized multidirectional cash flows arising in connection with the introduction of a complex product within the framework of the ecosystem model of banking. The substantiated author's methodology for assessing the investment attractiveness of a complex product involves the use of the customer lifetime value method in terms of taking into account customer behavior and product selection. In accordance with the proposed methodology, at the first stage, within the framework of settlement and analytical procedures, an assessment of additional income arising in the banking ecosystem during the implementation of a complex product is formed. At the second stage, a commercial bank needs to evaluate all the additional costs that will be incurred when introducing a complex product. At the third stage, the expected net cash flow is determined, taking into account all possible changes in the model parameters. An integral element of the assessment is to test the stability of the results obtained.

Key words: banking ecosystem, complex product, investment attractiveness.

Ushanov Alexander Evgenievich,

Candidate of Economic Sciences,

Associate Professor of the Department of Banking and Monetary Regulation

Financial University under the Government of the Russian Federation.

Russia, Moscow

E-mail: Ushanov_0656@mail.ru

ORGANIZATION OF THE CREDIT PROCESS IN THE BANK: SYNERGISTIC EFFECT

Against the background of Western sanctions pressure in Russia in 2022, there is a decrease in the growth rate of lending by banks to enterprises in the real sector of the economy. The number of unprofitable banks working with large businesses has increased to 20%. According to the forecasts of the Bank of Russia, by the end of the year, the pace of lending to companies may not exceed 5%, which is equivalent to stagnation of the process. Asset freezes, currency and interest rate risks, logistics problems, the termination of large and medium-sized foreign companies in the country, and other factors caused uncertainty in business prospects, which forced banks working with corporate clients to abandon long loans in favor of short revolving loans in order to reduce credit risk. At the same time, the conditions for granting corporate loans were noticeably tightened, which led to an increase in the percentage of preliminary refusals. The delayed effect of sanctions and the inevitable cancellation of regulatory easing may aggravate the situation with the quality of loan portfolios, therefore, reducing credit risks and improving the efficiency of market participants requires further improvement of the credit process model, in particular, its most important element – the business process of interaction of the bank's structural units in the process of considering a loan application. Taking into account the approaches available in the scientific literature, as well as the best practices of leading banks in this area, the article suggests a variant of building a scheme for coordinating the functional services of the bank, starting from making a decision on a loan application and ending with the issuance of a loan.

Keywords: commercial bank, interaction of departments, modernization of the credit process, model of the lending process, Bank of Russia.

Boboshko Vladimir Ivanovich,

Doctor of Economic Sciences,

Professor of the Department of Economic Security, Finance and Economic Analysis

Moscow University of the Ministry of Internal Affairs of Russia named after V.Ya. Kikotya.

Russia, Moscow

E- mail: V.Boboshko@mail.ru

Mironova Olga Alekseevna,

Doctor of Economic Sciences, Professor,

Head of the Department of Accounting, Taxes and Economic Security

Volga State University of Technology.

Russia, Yoshkar-Ola

E-mail: kbua@inbox.ru

Mironov Alexey Alexandrovich,

Candidate of Economic Sciences,

Competitor of the Department of Accounting, Taxes and Economic Security

Volga State University of Technology.

Russia, Yoshkar-Ola

E- mail: logrus8350@gmail.com

THE CONCEPT OF FORMATION AND DEVELOPMENT OF ACCOUNTING AND ANALYTICAL INFORMATION IN THE CONDITIONS OF SPATIAL DEVELOPMENT OF THE RUSSIAN ECONOMY

The article deals with the issues of conceptual understanding of the category "accounting and analytical information", the possibility of its modeling, taking into account the management tasks being solved in the conditions of the spatial development of the economy. The main provisions of the theoretical, methodological and organizational content of the concept of formation of accounting and analytical information at the micro and macro levels are disclosed.

Keywords: concept, accounting and analytical information, scientific approaches to the formation of information, theoretical content, methodological tools.

Egorova Marina Vitalievna,

Candidate of Economic Sciences, Associate Professor

Department of Finance and Economic Security

Donetsk National University named after Mikhail Tugan-Baranovsky.

DPR, Donetsk

E-mail: bomedd@mail.ru

TREASURY SUPPORT OF TARGETED FUNDS: APPLICATION PRACTICE

Optimization of budget expenditures by identifying and reducing inefficient costs is of paramount importance in the formation of budget policy. In some countries, the mechanism of treasury support of funds allocated from the budget and having a targeted nature of their use has become widespread. The functional characteristic of this mechanism is to achieve maximum compliance with the tasks set by the government, the results achieved when spending targeted funds allocated to legal entities that are not participants in the budget process, as well as executors and co-executors under concluded agreements, contracts, contracts. Currently, treasury support of targeted funds, as an innovation in budget legislation, occupies a leading position in the implementation of control functions over the spending of funds allocated from the budget. The article analyzes the practice of applying this mechanism in the Russian Federation and the Republic of Belarus, presents a comparative analysis of the key characteristics of its implementation in the course of implementing the priority areas of development of the state. Emphasis is placed on the main stages of the introduction of the treasury support mechanism into the financial practice of the Russian Federation and the Republic of Kazakhstan.

Key words: treasury support; budget; target funds; agreements; contracts; treasury support mechanism.

Kizilov Alexander Nikolaevich,

Doctor of Economic Sciences, Professor,

Head of the Department of Audit

Rostov State Economic University (RINH).

Russia, Rostov-on-Don

E-mail: akizilov@inbox.ru

OUTSOURCING OF ACCOUNTING SERVICES: LEGAL FRAMEWORK FOR BUSINESS ORGANIZATION AND FEATURES OF CONTROL

The article deals with organizational, methodological, legal features of outsourcing of accounting services. The features of the organization of quality control of outsourcing of accounting services are determined. It is concluded that it is necessary to improve the regulatory framework in order to create equal conditions for the activities of all subjects of outsourcing of accounting services.

Keywords: outsourcing of accounting services, organization of activities, control of subjects of outsourcing of accounting services.

Tereshina Vlada Valerievna,

Candidate of Economic Sciences, Associate Professor

Department of Accounting, Taxes and Economic Security

Volga State University of Technology.

Russia, Yoshkar-Ola;

Associate Professor of the Department of Informatics

Russian technological university.

Russia, Moscow

E-mail: teryoshina@mirea.ru

APPLICATION OF PREDICTIVE ANALYTICS AND PREDICATIVE MODELING SYSTEMS

The article considers the application of information technology methods for solving specific applied problems. The areas of application of predictive analytics and predictive models are formulated. The article describes the use of predictive models in the field of economics and finance for forecasting the income of an enterprise and its future financial condition. The application of Predictive Analytics systems is illustrated by the classic factor analysis model The DuPont System of Analysis.

Keywords: Predictive Analytics, information technology, predictive analytics, predictive analysis models.

Trifonov Ivan Vladimirovich

Doctor of Technical Sciences,

Professor of the Department of Management and Innovation

Financial University under the Government of the Russian Federation.

Russia, Moscow

E-mail: IVTrifonov@fa.ru

STAKEHOLDER APPROACH IN PUBLIC INSTITUTIONS

Modern development trends require taking into account the interests of a wide range of stakeholders that have a positive or negative impact on the performance of the institution. In recent years, the stakeholder approach has become widespread. It is expressed in taking into account the interests and requirements, as well as active interaction with all stakeholders and society as a whole. In the article, by means of classification, the stakeholders of the Federal Tax Service of Russia are identified according to the Savage models; Chamberlain and Stutesman; Mitchell-Agle-Wood and formulated recommendations. The article is intended for specialists in the field of public administration, as well as teachers and graduate students of universities working in the field of public administration. The article will allow you to get acquainted with the features of the application of the stakeholder approach in public institutions on the example of the Federal Tax Service of Russia.

Key words: stakeholder management, stakeholders in public institutions, strategy, stakeholder approach.

Boboshko Vladimir Ivanovich,

Doctor of Economic Sciences,

Professor of the Department of Economic Security, Finance and Economic Analysis

Moscow University of the Ministry of Internal Affairs of Russia named after V.Ya. Kikotya.

Russia, Moscow

E- mail: V.Boboshko@mail.ru

Boboshko Natalya Mikhailovna,

Doctor of Economic Sciences,

Professor of the Department of Economic Security, Finance and Economic Analysis

Moscow University of the Ministry of Internal Affairs of Russia named after V.Ya. Kikotya.

Russia, Moscow

E- mail: V.Boboshko@mail.ru

Novoselov Konstantin Viktorovich,

Doctor of Economic Sciences, Associate Professor,

Professor of the Department of Taxes and Tax Administration

Financial University under the Government of the Russian Federation;

Deputy Head of the Control Department of the Federal Tax Service of Russia;

State Councilor of the Russian Federation, 2nd class.

Russia Moscow

E-mail: const75@mail.ru

ORGANIZATIONAL AND METHODOLOGICAL ASPECTS OF ENSURING BUDGETARY AND TAX SECURITY AND THEIR IMPLEMENTATION IN THE TAX ADMINISTRATION SYSTEM

The article considers the organizational and methodological features of ensuring fiscal security by the tax administration system. The characteristics of the main types of support for activities carried out in the system of tax administration to ensure fiscal security are given. The instruments for ensuring fiscal security are classified, formed from the standpoint of key approaches: risk-oriented, control-analytical and based on the use of modern information technologies in the activities of tax authorities. A universal model of the theoretical organization of fiscal security is presented, the application of which is provided for all levels of government, including the regional one.

Key words: fiscal relations, economic security, fiscal security, activities to ensure fiscal security, approaches and tools.

Noskov Vladimir Anatolievich,

Doctor of Economic Sciences,

Professor of the Department of World Economy

Samara State Economic University.

Russia, Samara

E-mail: noskov1962@inbox.ru

Nekrasov Vadim Vladislavovich,

Postgraduate,

Samara State University of Economics

Russia, Samara

E-mail: novaventusrus@gmail.com

Khilov Dmitry Vladimirovich,

Postgraduate,

Samara State University of Economics

Russia, Samara

E-mail: Dvx383@gmail.com

PROBLEMS OF RUSSIA'S ECONOMIC SECURITY IN CONDITIONS OF INTEGRATION WITH AFRICA COUNTRIES

The article assesses the nature of cross-country mutually beneficial integration models with the participation of Russia as an element of ensuring its international and national economic security in the global system of the world economy. The possibilities of the Russian Federation and African countries for ensuring international economic security are considered. The priority directions of economic interaction between the subjects of the Russian-African integration processes are shown. A number of recommendations are made for Russian exporters and importers.

Keywords: economic security of Russia; risks of individual country economies in a crisis; subjects of Russian-African integration processes; variants of integration models for the Russian Federation and African countries.

Krasikova Tatyana Yurievna,

Candidate of Economic Sciences, Associate Professor

Department of Economics and Digital Business Technologies

Irkutsk National Research Technical University.

Russia, Irkutsk

E-mail: krasikova_tatyan@mail.ru

Kireenko Anna Pavlovna,

Doctor of Economic Sciences,

Professor of the Irkutsk National Research Technical University;

Director of the BRICS Institute.

Russia, Irkutsk

E-mail: sw.tpk.rt@mail.ru

MOTIVATION OF STUDENT ENTREPRENEURSHIP AND THE ROLE OF UNIVERSITY INFRASTRUCTURE

The focus of the study is student entrepreneurship in Russia and the entrepreneurship development ecosystem in universities. The article discusses the development of Russian student entrepreneurship at three levels: national, regional and local (Irkutsk National Research University), and also compares with international experience. The authors identified the factors influencing the development of student entrepreneurship based on the analysis of the array of scientific literature and understanding of the external and internal ecosystem of the university. According to the study, many trends, both in the Russian at the national and regional levels, and in the international sample, turned out to be close to each other, but a number of features that distinguish the Russian context can be identified. Despite the presence of a certain career strategy in the field of entrepreneurship, there are factors that hinder this desire. The university environment is one of the key elements in the formation of an entrepreneurial ecosystem. However, in Russia, the degree of introduction of an entrepreneurial component into the curriculum is very low: about 63% of students did not take entrepreneurship courses at all. This forces universities to think again about their own strict management system.

Keywords: student entrepreneurship; university ecosystem; entrepreneurship development; university entrepreneurial ecosystem; entrepreneurial education.

Kushakov Mikhail Nikolaevich,

Minister of Education and Science

Donetsk People's Republic.

DPR, Donetsk

E-mail: obrazovanie257@gmail.com

CURRENT STATE OF THE MARKET OF EDUCATIONAL SERVICES IN THE DONETSK PEOPLE'S REPUBLIC

The author assessed the current state of the educational services market in the Donetsk People's Republic; general trends in the development of the educational services market of the Donetsk People's Republic have been formed and strategic priorities for the development of the educational services market in terms of integration into the educational space of the Russian Federation have been determined.

Keywords: market of educational services, integration into the educational space, structural changes, competitiveness of educational organizations and institutions, strategy, marketing communications.